The third running boom: more social, more feminine, more visible

Running is experiencing a new wave of popularity driven by a generation that discovers sport through social networks, but comes looking for very tangible connections.

From sports club to crew

A report by The Guardian describes groups that are more informal than traditional clubs, often free, welcoming runners of different abilities and extending the run with a coffee or a collective moment.

A practice that is diversifying

The article also points to a rise in women’s participation and a broader community offering. Performance is still there, but it now shares the spotlight with belonging, style and mental well-being.