Garmin holds a dominant position in the GPS watch market according to data published by Runalyze, an training analysis platform. The figures cited put the brand’s market share at 77.9%, presented as an ultra-dominance. The issue raised is whether this lead actually translates into runners’ usage, beyond the impressions discussed online.
The article highlights a recent dynamic from Garmin in the evolution of its shares. After a reported plateau between 2021 and 2024 at 72%, the brand is said to have moved to 76.7% of the market. The reasons put forward are based on models mentioned, in particular the Fenix 8 and the Forerunner 965 and Forerunner 265, which would help explain this progress.
Lastly, the article contrasts COROS’s favourable “table” with a point of caution: sales would continue to depend on flagship products. It is stated that COROS has expanded its presence over five years, but the “problem” mentioned relates to the share achieved on PACE 3 and PACE 4. The text notes that it will be interesting to see how replacements will be handled afterwards, either with a new PACE or with an APEX.
