After the UTMB and the Templiers, the Ultra Marin in turn changes its official name. The goal is clear: to bring a brand into the event title, in line with other competitions that have already taken the step.
From now on, the Breton event will be called Kinetik Ultra Marin. The change is presented as a new official designation, announced as the direct consequence of a specific agreement mentioned in the article.
The new name is linked to an agreement reached until 2029 with the French equipment manufacturer Kinetik. The length of the commitment is explicitly stated, framing the period during which the brand appears in the race’s official title.
The article presents this decision as naming that the Ultra Marin’s organisers are fully embracing. No other sporting or logistical repercussions are detailed in the extract provided, but the change of identity is clearly established as the central point of the publication.