In Chamonix, the Kailas FUGA store is open during the UTMB Mont Blanc festival and is located just next to the finish, right in the spotlight.
The Kailas FUGA store, opened on 22 August, spotlights the brand with shoes, bundles and apparel, as well as photos of athletes on podiums.
Among the athletes, Cristian Minoggio and Miguel Arsénio respectively take the CCC, and another performance mentioned is Hậu Hà’s 7th place at the OCC 60k.
The piece also links the brand’s initiative to its support approach through the FUGA Mountain Club (FMC), founded in 2017 and described as a global programme with more than 500 runners.
The FMC is presented as organising camps and training plans, with the aim of bringing more people to trail running beyond product sales.
