In December 2011, the Run Rabbit Run 50 Mile race directors announced that they wanted to organise, as early as the following September, a first edition of the Run Rabbit Run 100 Mile. The stated goal at the time was to build a total prize fund of $100,000, which was considered very ambitious back then in a rapidly developing ultra-trail scene.
In 2012, the race failed to reach this target, but the prize fund still came to $40,000. The source compares this level to the previous trail benchmark, noting that the North Face Endurance Challenge 50 Mile Championships had paid out a total of $30,000 that year.
From at least 2024, the Run Rabbit Run 100 Mile has indeed met the goal of a total $100,000 prize fund, including for the edition in question. The text then places the 2026 announcement in the context of the pre-race briefing, adding that a rainstorm surrounded this moment.
At the 2026 pre-race briefing, race director Fred Abramowitz and Insight Global CEO Bert Bean announced that the male and female winners of the 2027 and 2028 editions would receive $100,000 each. The source links this promise to Insight Global’s support, a staffing agency that sponsors the event.
The text also puts this prize fund back into the history of the biggest winner cheques, indicating that the previous record was held by Tough Mudder Infinity AlUla, with $80,000 in 2024. It finally adds that Tough Mudder AlUla had posted a total prize fund of $480,000.
